Joe founded SparkLight Communications in 2006 and has 20 years experience in grassroots advocacy, marketing and communications. He currently serves on the Faculty of Georgetown University where he teaches a graduate course on grassroots communications and word-of-mouth marketing.
Since founding SparkLight, he’s helped dozens of organizations achieve their advocacy, marketing and communications goals. Highlights include creating and implementing marketing and communications plans, securing hundreds of cosponsors on legislation in Congress, recruiting tens of thousands of grassroots advocates, and raising public awareness by distributing millions of educational materials.
Prior to founding SparkLight he served as Vice President of Strategic Communications for a health care manufacturing trade association. He also served as the National Director of Advocacy for the American Diabetes Association. Earlier in his career LaMountain worked for the Health and Medicine Counsel of Washington lobbying firm and Common Cause. He received his Bachelor of Arts degree in history from Wake Forest University.
Joe has served on numerous boards and committees and as a pro bono advisor. He managed the successful Friends of Mimi Carter political campaign in 2009 and founded the MV Big Flea. Since 2006 this widely known charity fundraiser has raised $62,862 for education programs at the Mount Vernon Community School in Alexandria, Virginia.
Executive Vice President
Mimi has nearly 20 years of experience in communications, public relations and marketing. Her new found love is social media and she is now managing several of her clients initiatives in this area. She also currently serves as an elected member of the Alexandria, Virginia School Board and is a recognized education leader in the city.
Prior to joining SparkLight in 2009, Carter served as a publicist for the DC-based digital communications and marketing firm Virilion. She has also served as the Director of Marketing and Communications for Dumbarton Concerts, as associate editor of The Ripon Forum and the performing arts journal Inside Arts. She received her M.A. in public policy and journalism from American University.
She is the author of The Insider’s Guide to Quality Child Care in Greater Washington and ran the Inner-City Inner-Child literacy program for almost a decade. She has held numerous leadership positions in education and was named the 2008 Northern Virginia PTA Volunteer of the Year for her efforts. Mimi was elected to the Alexandria School Board in May, 2009.