I try to read social media expert Jason Falls whenever I can squeeze in the time. He is a no-nonsense, data driven type who hits the nail on the head when it come to social media strategy. I hate bells and whistles. He hates bells and whistles.
This is why his article, Three Keys to Nonprofit Success in Social Media is still applicable today, despite the fact it was written THREE years ago.
The intro is a bit long, but his thesis is great. The keys are:
Have a compelling story to tell.
Make a specific ask or establish a specific goal to reach.
Make it astonishingly easy to give.
He also speaks about calls to action in content, the need for the emotional connection in your ask, as well as the critical need to have a strong communications plan around your giving goals. (Without this last one, Falls said, it’s like building a McDonald’s in the Sahara Desert. It’s certainly needed but no one will know about it! )
Here it is in its entirety. Happy reading!