Free The Hops Boycott Sure to Fall Flat

Free The Hops, a non-profit, grassroots organization responsible for helping Alabama get high gravity beer, is stepping into the political and social realm again reports the Greenfield Daily Reporter.

The group is calling for a boycott against Anheuser-Busch, who, they say, is hindering the passing of legislation aiming to remove restrictions that prevent new breweries and brewpubs from opening in the state and would legalize 22 oz. and 750 mL bottles of beer in Alabama.

Free The Hops is asking for a ban on all beer distributed by Anheuser-Busch in Alabama from participating in two of the state’s beer festivals, Rocket City Brewfest in Huntsville and Magic City Brewfest in Birmingham, until legislation is passed.

“I like going up against the Big Guys.” said Joseph LaMountain, President of Sparklight Communications, “but you need a strategy that works.  Free the Hops is a speck on the wall to Anheuser Busch and their boycott will have no impact on their bottom line.   Free the Hops needs to discover where AB is weak and how that can exploit that weakness to their advantage.”

A recorded message at Anheuser-Busch’s St. Louis headquarters on Saturday says the offices are closed for the weekend.


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