It was from my friend Maria. Our kids were in a snitch because of cancelled recesses. It had been raining, and the Mount Vernon School’s gym is overcrowded, so the kids had recess in their classroom for a few days.
And they weren’t thrilled about it.
“I was searching online for indoor recess ideas to give to the principal.” she wrote. On Peaceful Playgrounds, she noticed “a video featuring two Mount Vernon” kids playing the Dr. Pepper Handclapping game.
When I first wrote about the Dr. Pepper Handclapping game, I marveled about the commercial. How could the lyrics of a 1970s television commercial live on? The spot hadn’t aired in thirty years, but my girls managed to learn it on a Mexican beach from a British girl living in Texas.
As Phoebe said, “what a coincidence.”
I was so interested in this example of organic word-of-mouth communications that I recorded Mein and Phoebe performing the game. I uploaded it to YouTube and played it for my class at Georgetown. Then I mostly forgot about it. That is, until a few months later, when I noticed it was getting a lot of traffic.
How much? It’s been seen 42,280 times since late January 2010, about 3,000 per month. To put that in perspective, the MV Big Flea, which we’ve hawked relentlessly for four years, has had 53,397 visitors (about 1,000 views a month).
And here was the video I shot, on the Peaceful Playgrounds website, for anyone to see. How it got here, I have no idea. And I think that’s what makes social media kind of cool.
Filed under: communications, digital, Grassroots, Marketing, Social Media | Tagged: Andrea Bossenmeyer, Andrew Bossenmeyer, dr. pepper, dr. pepper handclapping game, Grassroots, hand clapping, hand clapping games, joe lamountain, maria getoff, mein lamountain, Melinda Bossenmeyer, mimi carter, mount vernon community school, peaceful playgrounds, phoebe lamountain, word of mouth |