Here’s Why No One Visits Your Facebook Page

I have a great friend who is super smart.

Her name is Jacquelyn Kittredge and she trains organizations on how to optimize their Facebook strategy and create awareness. In her post, The 5 Biggest Facebook Page Mistakes, she discusses something you may not know:

Facebook uses an algorithm to determine what appears in each individual’s news stream. If you fail to interact with your fans, you will literally disappear from their news stream.”

This is why when I went to speak with one nonprofit today, the director was clearly discouraged. He said because a staff member had gone on leave, no one had had time to manage their social media.  As a result, the organization had not posted to their blog, Facebook page or Twitter feed for 60 days. As a result their website  traffic was down, their call-center volume was down and they could not understand why their recent advocacy efforts with greeted with a “ho hum” response.

Now they know.


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