Last January, I wrote an article about Christianity as an example of an effective grassroots movement. But I recently made another connection between Christian history, evangelism and grassroots advocacy.
Over the last thirty years, born-again and fundamentalist Christians have become far more visible and active in the nation’s political discourse. As a result, they often wield political power that is disproportionate to their numbers.
What makes Christians more effective? I think it’s because “Spreading the Word” is a central tenant of the Christian faith (Mark 16:15), so grassroots advocacy just seems to come more naturally.
Face it, getting someone to talk about your “pet cause” is hard work. When Mimi ran for office, we had a terrible time recruiting phone bank volunteers. It stands to reason that any group with a large number of Christians would have an easier time recruiting volunteers to than others.
Malcolm Gladwell writes in The Tipping Point that small things can make a big difference. Maybe the answer is to finding the born-again and fundamentalist Christians among your members and mobilizing them to take action.
Filed under: Advocacy, communications, Grassroots, Marketing | Tagged: Alexandria, American Family Council, Born-Again, Christian Coalition, christianity, Evangelism, Focus on the Family, Fundamentalism, glenn beck, joseph lamountain, mimi carter, Ralph Reed, rush limbaugh, Saint Paul, School Board, seth godin, virginia |