Last week I got the following message:
“You all don’t have to believe me on this, but I just posted a ridiculous score. I knew I would crack the 100’s, and knew I was a connector, but didn’t realize my true social impact until taking this test… i got a 149.”
In The Tipping Point, Malcolm Gladwell describes how he gave the test 400 times and only 4 people scored above 100. Daniel also has 4,079 Facebook friends (4,080 if he accepts my request).
What’s he do? “I feel blessed to say that I have never held a “real” job in my life and hopefully I never will have to. My job entails watching basketball, talking to people about basketball, providing basketball content for my website, and helping college programs find the best basketball players for them, and helping young men find colleges to play at. It’s a lot of fun.”
Filed under: Grassroots, Marketing | Tagged: communications, communications strategy, Connectors, Daniel Poneman, grassroots communications, illinois, illinois high school basketball, joseph lamountain, malcolm gladwell, Marketing, marketing tips, sparklight communications, the New Yorker, the tipping point, WOM, word of mouth marketing |