#DemonSheep: A Stroke of Genius?

Critics are savaging Carly Fiorina’s attack ad against Tom Campbell.  But here are three reasons why it just might be a masterstroke of genius:

(1) Recognition – I follow politics and had mostly forgotten about the Senate Republican primary in California.  That race is now on my radar screen, and that’s not a bad thing for Carly Fiorina.

(2) Attention – You’ve got to be interesting to get peoples’ attention.  No doubt about it, this ad turns on its head the the standard 30-second political ad.  People are now talking about Carly Fiorina.

(3) Definition – Does Tom Campbell Does need conservatives to win?  If so, this ad won’t d him any good.  Score another one for Carly for hitting him hard, where I bet it hurts.

This morning, 110,000 people had seen the video on YouTube.  Tonight, that number’s risen to 475,000.  And it will go higher because it’s caught on.  My advice?  Play like this has been your strategy all along.


3 Responses

  1. The strategy of “making yourself look stupid” didn’t work for McCain-Palin.

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