Connectors are people specialists, those with a large circle and network of friends. Malcolm Gladwell writes about Connectors in The Tipping Point, his thought-provoking book on how information spreads.
“Identifying Connectors and getting them talking about your cause, company or candidate is critical,” said SparkLight Communications President Joseph LaMountain. “Since they know everyone, they can begin to spread the word and start to generate word-of-mouth conversations.”
Gladwell developed a simple 5-minute test to determine if someone is a Connector. He’s given the test to more than 400 people and scores have ranged from a low of 16 to a high of 108. I scored a 52. Where do you fall on that scale?
Filed under: Uncategorized | Tagged: communications, communications strategy, Connectors, grassroots communications, joseph lamountain, malcolm gladwell, Marketing, marketing tips, sparklight communications, the New Yorker, the tipping point, WOM, word of mouth marketing |