Want to know the real power of grassroots communications? I read this in my daughter’s Ripley’s Believe it or Not! book: “If everyone who was told about a midnight murder told two more people within 10 minutes, everyone on earth would know about it before morning.”
Hard as it may be to believe, it’s true. Just look at this chart and mathematical formula I developed (LaMountain’s Law for short). It shows the cumulative number of people reached using Ripley’s assumptions. While slow to get started, grassroots ultimately trumps every other form of communication in reach and speed.
So where does Heather Locklear fit into all of this? She was espousing the power of grassroots communications all the way back in 1979, as seen in this television commercial.
Filed under: Advocacy, Grassroots, Marketing | Tagged: advertising, fabrege, grassroots communications, heather locklear, joseph lamountain, Marketing, public relations, ripley's believe it or not, robert ripley, shampoo, sparklight communications, television commercial, TV commercial, word of mouth |