As of 10:30pm on Saturday night, I’d never heard Matt & Kim, Yeasayer or Girls.
But that changed after reading a WaPo headline: “Exposed! Bands Bare All for Art.” I naturally complied by reading the article about indie musicians using nudity in their videos in an effort to get attention. I also watched the said videos and visited the bands’ websites.
I’m not surprised their strategy motivated me to take action. We live in an over-caffeinated society and our attention spans are disappearing. Unless you’re interesting, no one’s going to pay attention to you.
And let’s face it, nudity is interesting.
Of course, it is a bit extreme (they are indie musicians, after all). But it sure works. Matt & Kim’s video was named the 2009 MTV Breakout Video of the Year and has racked up 983,000 views. This is significantly more than the 376 views garnered by my ukuele rendition of U2’s “With or Without You.” But I digress.
The bottom line is that you have to stand out to succeed. Herb Kelleher, the former CEO of Southwest Airlines, knew this and made it a cornerstone of his business. So has Congresswoman Michelle Bachmann, animal rights activists PeTA, Donald Trump and many others. Nudity might work for indie bands, but there are many other reputable ways to get noticed.
Filed under: Grassroots, Marketing | Tagged: donald trump, gimmick, girls, glenn beck, herb kellher, indie bands, Marketing, matt&kim, michelle bachman, nudity, PeTA, southwest airlines, washington post, yeasayer |