In early December, Mimi visited China as part of a fact-finding delegation from the Alexandria City Public Schools. During the trip, she regularly updated her Facebook page with photos and trip highlights.
One result? The Alexandria Gazette published a front-page story about the trip. The article, by Micael Pope, included quotes from her Facebook status updates and photos she took with her iPhone and posted online.
How are you using social media tools to generate awareness and media coverage? Contact us today to learn how you can use Twitter, Facebook and other tools to reach your audiences and build word-of-mouth buzz.
Filed under: Advocacy, Grassroots, Marketing | Tagged: Alexandria, alexandria city public schools, alexandria gazette, china, Education, facebook, grassroots communications, language acquisition, media coverage, michael pope, mimi carter, public relations, social media, word of mouth |